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Born Crucial (or just Crucial) is owned by Paul Yath and the manufacturer one of the first Delrin yo-yos, the Milk. The company's second release the Milk 2% was released in May 2008 with a run of over 250 yo-yos. It is the same shape as the Milk, but it has more rim weight due to the fact of it's smaller SPR system and A-bearing, this in turn makes for a more stable version of the Milk. The name of the company used to be Born Crucial but now it is simply Crucial.

Yo-yos Manufactured

  • Tres Leches
  • Heavy Cream
  • Cream
  • Half and Half
  • Milk 2%, May 2008
  • Milk, 2007
  • Delicious
  • Jirorian
  • Confection
  • Confection A La Mode
  • Cupcake
  • Dolce
  • Halo-Halo
  • Metal Tres Leches
  • Milkshake
  • Milmake
  • A.Y.C.E.
  • Fresh Milk
  • Buttermilk
  • Whole Milk
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