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Frank P. Difeo is the founder and owner of Dif-e-Yo. He graduated from a trade school in 1970. His job was a tool maker. Due to the slow down of the economy, he started to make yo-yos. He also created the Dif Pads, the grooved bearing and its popular successor, the revolutionary KonKave bearing.

He is also the owner of YoYoJam Titan Gold #7.

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