MasterMagic is an on line trick site designed and run by André Boulay. The Site was named to tie in with André's signature yo-yo the Dark Magic. MasterMagic was André's first website for tricks which eventually lead to his store/trick site YoYoExpert. The site has sections on how to do tricks, videos of tricks and contests as well as a forum for questions and discussions. They also have a section of links that link to different manufactures and web stores.