Purely Custom, a division of Seastrom Manufacturing (a vendor of mechanical parts), is the manufacturer of the Executive Collection, a series of aluminum yo-yos manufactured as gifts that could be given to that special someone or someone who has everything. Purely Custom is also mostly involved in the bicycle industry, manufacturing bicycle parts. As of current, they are no longer producing or selling any yo-yo products.



  • Reel
  • Aero Wheel
  • Disc Brake
  • Mag Wheel
  • Iron Cross
  • Patriotic (limited edition)


  • Strings
  • Pressure Discs (response system)

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