The Super is a yo-yo produced by Russell as part of their classic line-up of advertising yo-yos. It came in either a slimline shape, or the familiar bulge-faced shape like the Professional with wider bulges. The yo-yo also featured a fixed wooden axle. It was quite popular for promotions, and was even licensed as a Hyper Yo-Yo product as the Hyper Russell Super (Japanese: ハイパーラッセル スーパー).
The Super saw wide spread use during the 1980’s during the yo-yo craze that swept across the globe. During this time, professional Russell yo-yo demonstrators took the craze to 95 countries, to help promote and advertise most of the soft drinks produced by the Coca-Cola Company.
Coca-Cola promotion (from Dave Schulte's collection)
Russell Super for Mexican Coca-Cola promotion (from Dave Schulte's collection)